Tips For a New Web Hosting Company
New web hosting companies face a lot of competition on what is a fast growing market. Here are some tips for start ups.
1. Get your name known by sending out Press Releases.
2. Be active on Twitter, dishing out advice in 140 character bursts will gain you followers and spread the word about your new company.
3. Offer great customer service and always respond as fast as you can. A dissatisfied customer always makes more noise than a satisfied one, so make sure you keep everyone happy.
4. Use a professional to design your logo. You want to be remembered and people recall images effectively.
5. Write a newsletter every month and deliver it by email to existing clients.
6. Make a brief corporate video about web hosting and upload it to YouTube – viral marketing is powerful stuff.
7. Include a glossary of terms on your website. Most people admit to being baffled by technical acronyms. List them all onsite so that people can refer to it when they feel confused about GBs and bandwidth and SEO.
8 Create a coupon code for enticing discounts. Like justhost coupon did.
9. Offer free web building facilities on all packages.
10. Have a give away – throw in free domain names or…
Remember, yours is not the only web hosting company out there so what can you do to make yours stand out from the rest. You need to think outside the proverbial box and come up with different ways to get yourself noticed.
By including good quality valuable content online you’ll find your site ranks higher in search engine results. Much has been said about the effectiveness of SEO content recently, but it still stands that good written information is much sought after by users online.
Design a mascot for your company. People relate to characters and they’ll remember your business if you’ve got one. Contact a web hosting review site owners to include your website on their list. Register your trade name once you’ve decided on it. You can also check if the name is also in use, and do check that the domain address is available before you get any print media created.
Be consistent and makes sure that your company offers:
• Emailing
• Broadband internet
• Domain names at competitive prices
• Stable hosting
• A reseller package
• Virtual and dedicated servers
• Online back up facilities
• Remote cyber storage
As a new business, you’re a little bit like the new kid on the block, or the most recent arrival in the classroom. You should also create a video just like we did for webhostinghub. Only the internet is bigger than the block and the classroom so you really need to make an impression.
Key things to remember:
• Competition is GOOD. Find out what yours is doing and do it better
• It takes a while for a business to find its feet, so while it might not be making you money the instant its set up; it will do eventually, so keep at it.
• You can set up web hosting businesses relatively cheaply, so as a starter venture these are ideal as you won’t have to remortgage to do so.